Sharyn Smith
Sharyn Smith is the Founder and CEO of Social Soup, Australia’s longest-running influencer marketing agency. A pioneer in the space, she has spent nearly two decades helping brands harness the power of influence, trust and creativity to drive business results. Sharyn has led award-winning campaigns for ALDI, Optus and Royal Canin, and spearheaded the development of Social Soup’s proprietary tech including Content IQ and the SMART Platform. She sits on the boards of AiMCO and the Audited Media Association of Australia, contributing to industry standards in measurement, transparency and ethical influencer marketing.
Appears in 1 Episode
Hard Refresh on influence
Influence has evolved from glossy celebrity endorsements to TikTok dances, AI avatars, and micro-creators running their own economies. In this opening episode of Hard ...
